This project aims to devise a strategic design approach to assist Winsor&Newton in bolstering their market share and effectively competing with the ever-growing trend of digital painting styles. By identifying key areas for improvement and innovation, I aim to help position Winsor&Newton as a leading choice for artists seeking traditional artistic mediums while embracing the digital era. The goal is to ensure that Winsor&Newton remains relevant, attractive, and preferred by artists, even in the face of immersive digital painting alternatives.

ABOUT INCO

INCO celebrates the marriage of nostalgia and modernity, breathing artistic life into digital memories. Designed to reignite the tactile charm of watercolors in our digital age, INCO effortlessly converts snapshots into canvas-ready line-drawings, and erasing the need for manual sketching.. It's not just a product; it's an experience. Dive into a world where every photo can be a personal watercolor masterpiece, and where Winsor&Newton revives the timeless allure of brush and pigment in the digital era.