Groove Track System

Product Design Lead · Elite Lighting
Product Architecture · System Design
Initial Release 2022-2023
System Iteration 2025-2026

Groove is a modular architectural lighting system designed for flexible configurations across ceilings, walls, and suspended environments.

I led the end-to-end redevelopment of a 48V lighting system that had failed in an earlier launch before I joined, taking ownership of product architecture, system definition, and cross-functional execution.

‍I transformed an unstructured product into a scalable platform by defining product logic, establishing the part-numbering and specification framework, and aligning engineering, manufacturing, and communication into a unified system.

I led and executed all product-facing outputs, including renderings, exhibition booths, marketing materials, and training content.

The system remains in active use, and I continue to serve as its product specialist across internal teams and client applications.

Problem

The system included 100+ luminaires, 20+ track variations, and multiple installation methods — but lacked a clear structure, making it difficult to specify, scale, and adopt.

Strategy

I restructured the system into two core layers: track infrastructure and luminaire modules, established a minimal and unified design language across form, configuration, and SKU logic, enabling clarity, scalability, and consistency across the system.

Groove System Evolution

The original Groove platform is expanded below to illustrate the system architecture.

2022

Groove Track System

Groove Luminaire

2024

Curve Track System

Groove Curve Luminaire

2026

Cascade Wet Location

Cascade Luminaire

Track Infrastructure

Trimless Recessed

Flanged Recessed

Surface Mount

Suspended Mount

Suspended Direct & Indirect

Trimless Recessed

1. TRACK

2', 4', and 8' cuttable track, available in black and white.

2. CORNER

1. “L” track Connector for Same Plane

2. “L” track Connector for inside corner of two surfaces

3. “L” track Connector for outside corner of two surfaces

4. “T” track Connector for Same Plane

5. “X” track Connector for inner corner of two surfaces

3. ACCESSORIES

Endcaps (to close open tracks)

Track Cover Cap

Live-end with Cable

Power Connector (flexible cable)

Physical Track Connector

LUMINAIRE MODULE GROUPS

Track Light

Cylinder

Beam-adjustable Cylinder

Adjustable Linear

In-line Linear

Wall Light

Pendant

Surface Light

Projector and Forms

Luminaire Accessories

TRACK LIGHT

Recessed Track Light 1

Recessed Track Light 2

Flat Round L

Flat Round S

Flat Square

Square Track Light S

Recessed Track Light 1

Recessed Track Light 2

Flat Round L

Flat Round S

Flat Square

Square Track Light S

Outcome

Scaled to 775 projects nationwide · 5,232 units delivered within two years

It has since become a flagship product line within Elite Lighting and a reference model for subsequent product development.

Trimless Curved Configurations

Impact

The sysyem reached across nationwide, spanning retail, museums, offices, residential, and commercial interiors. It is now distributed through major lighting agencies and has become a flagship product line within Elite Lighting, serving as a reference model for subsequent product development.

Groove has been continuouslyfeatured at major industry exhibitions across the U.S. from 2022 to 2026, including LEDucation, LightFair, and AIA Conference on Architecture, among other major industry events — reinforcing its position within the broader architectural lighting landscape.